Product Pricing Calculator 2026

Use this Product Pricing Calculator to see where your margin leaks, how much you're paying at each stage (COGS → Shipping → RTO → Platform Fees → Ad Spend → Net Profit), and exactly what it's doing to your CAC, MER, and bottom line.

You can use it in two ways:

Actuals mode: enter your real numbers from last month (e.g., Total Orders, Ad Spend, RTO %) to get your true stage-wise costs and final Net Profit.

Planning mode: set a target (e.g., "I want to offer a 20% discount") and see how much ROAS you need to hit to remain profitable.

Tip: Use the "Break-Even Targets" section at the bottom to see exactly what ROAS you need to stop losing money.

Click here to know about all KPIs mentioned in the calculators +

Primary Metrics

  • AOV: Average Order Value
  • COGS: Cost of Goods Sold
  • RTO: Return to Origin (Orders that are undelivered and returned)
  • COD: Cash on Delivery

Marketing & Efficiency Metrics

  • ROAS: Return on Ad Spend (Specifically for Ad platforms)
  • MER: Marketing Efficiency Ratio (Also known as "Blended ROAS")
  • CAC: Customer Acquisition Cost (Cost to acquire one paying customer)

Platform & Financial Metrics

  • PG: Payment Gateway (Refers to fees from Razorpay, Stripe, etc.)
  • BE: Break-Even (Used in context of Break-Even ROAS, Break-Even AOV)

Product Pricing Calculator

Product Pricing Calculator

By Gear For Ads. Visualise your costs, split ROAS vs MER, and find your Break-Even.

1. Product & Pricing

2. Shipping & Fees

3. Returns (The Leaks)

4. Marketing

Use 100% if testing. Use 80% if you get organic sales.
NET PROFIT (After Ads)

₹0

Ops Cost Ad Spend Profit
30% 30% 40%
Blended MER 0.00
Ad ROAS 0.00
Max CAC ₹0

📃 Financial Breakdown

Net Revenue (After returns & discount) ₹0
(-) Total Operational Cost ₹0
↳ COD Fees (Included) ₹0
↳ Total Fees (Shopify + PG) ₹0
Gross Profit ₹0
(-) Ad Spend ₹0
Profit in % 0%

🎯 Break-Even Targets

BE ROAS 0.00
BE AOV ₹0
BE Discount 0%

If your ROAS is below 0, you lose money.

🇮🇳 Industry Standard Benchmarks

Compare your metrics against the top 10 trending industries.

Industry AOV (₹) RTO % Target ROAS Target MER CAC (₹)
👗 Fashion & Apparel 1,200 - 2,500 25% - 40% 4.0 - 4.5 3.0+ 500 - 800
💄 Beauty & Personal Care 800 - 1,500 10% - 15% 3.0 - 3.5 2.5 - 3.0 200 - 500
📱 Consumer Electronics 3,000 - 10,000+ 8% - 12% 5.0 - 6.0 4.0+ 1,000 - 2,500
🏠 Home & Decor 2,000 - 5,000 12% - 18% 4.0 - 5.0 3.5+ 800 - 1,200
🍔 Food & Beverage 400 - 800 < 5% 2.5 - 3.0 2.0 - 2.5 200 - 400
💍 Jewellery (Imitation) 1,500 - 3,000 15% - 20% 4.0 - 5.0 3.5+ 600 - 900
👜 Luxury Goods 15,000+ 10% - 15% 4.0+ 3.0+ 2,000+
💊 Health & Supplements 1,000 - 2,000 8% - 10% 2.5 - 3.0 2.5+ 500 - 800
🐶 Pet Supplies 1,200 - 2,000 5% - 8% 3.5 - 4.0 3.0+ 400 - 700
👶 Mom & Baby Care 1,500 - 2,500 10% - 15% 3.5 - 4.0 3.0+ 600 - 900

💡 Key Market Insights (2026)

  • RTO Alert: Fashion has the highest risk (up to 40%). If you are in fashion, budget heavily for reverse logistics.
  • The "Golden MER": A healthy business aims for an MER of 3.0+. Below 3.0 is usually considered "burning cash" for growth.
  • CAC Inflation: Acquisition costs are rising. High-ticket items (Electronics/Luxury) now cost ₹1,000+ just to get one customer.